Digital Marketing Certification Programs: Digital Genesis
Module 1: Digital Marketing in the Era of AI
• History of Marketing
• Traditional vs. Digital Marketing
• Introduction to Digital Marketing
• Digital Marketing Channels
• AI in Digital Marketing
• Competitive Research
• Integrating Offline and Digital Marketing
Module 2: Content Marketing
• What is Content Marketing?
• Topical vs. Evergreen Content
• Content Intent and Buyer Personas
• Generating Content Ideas
• Content Creation and Curation
• Getting Started with ChatGPT
• Analyzing Content Performance
Module 3: Email Marketing
• Top Email Marketing Tools
• Legislation and Regulations
• Crafting Effective Email Copy and Design
• Campaign Delivery Challenges
• A/B Testing for Optimization
Module 4: Search Engine Optimization (SEO)
• Search Engine Functions and Importance of SEO
• How Search Engines Rank Pages
• Search Engine Results Page (SERP)
• Conducting SEO Keyword Research
• Types of Keywords and Tools
• Technical Optimization
• Page Experience Ranking Signals
• Google Search Console
• On-Page and Off-Page Optimization
• SEO Tools and AI Integration
Module 5: Paid Search (PPC) and Display Advertising
• Types of PPC Campaigns
• Bidding, Auctions, and Budget Management
• Account Structure and Billing Setup
• PPC Keyword Research
• Creating and Managing PPC Campaigns
• Display and Video Advertising
• Targeting and Remarketing Strategies
• Performance Metrics and Reports
Module 6: Social Media Optimization/Marketing
• Social Media Fundamentals
• Influencing Consumer Journeys
• Understanding Social Media Algorithms
• Key Platforms: Facebook, Instagram, YouTube
• Key Platforms: Snapchat, Twitter (X), LinkedIn
• Setting Up Social Media for Business
• Engaging an Audience
• Creating Social Media Campaigns
Module 7: Website Optimization and E-Commerce
• Building Your Online Presence
• Domain and Hosting Setup
• Understanding C-panel and WordPress Installation
• Designing and Optimizing Websites
• Key Pages and Buyer’s Journey
Module 8: Analytics with Google Analytics 4 (GA4)
• GA4 Fundamentals and Setup
• Linking GA4 to Other Tools
• Types of GA4 Events and Reports
• UTM Tracking and Real-Time Data
Module 9: Certification & Interview Preparation
• Assignment Review & Certification Exams
• Resume Crafting and Formatting
• Corporate and Interpersonal Communication
• Interview Preparation and Etiquette
Module 10: Mock Interviews
• Preparing for Job Interviews
• STAR Technique and Mock Interviews
• Portfolio Building