Module 1: All Modules of Digital Genesis Course

Module 2: All Modules of Digital Mastery Course

Module 3: Professional and Digital Skills for Senior Marketers

• Digital Marketing Models and Application
• Customer Experience and Organizational Performance
• Techniques for Personal and Professional Effectiveness

Module 4: Search Marketing and Demand Generation

• Optimization Techniques for Paid and Organic Search
• Impact of Digital Channels on Audience Engagement
• Role of SEO in Website Performance

Module 5: Social Media Marketing

• Brand Promotion Strategies
• Risks and Opportunities of Social Media Platforms
• Social Commerce Tactics

Module 6: Digital Marketing Analytics and Planning

• Data-Driven Marketing Initiatives
• Campaign Planning and Execution
• Measuring and Optimizing Marketing Success

Module 7: Digital Business Strategy and Management

• Formulating and Controlling Digital Strategies
• Strategic Direction and Leadership Skills

Module 8: Brand Building in the Digital Age

• Digital Branding Strategies and Concepts
• Managing Brand Identity and Reputation

Module 9: Data-Driven Decisions for Business

• Using Data Analytics for Marketing and Business Solutions
• Presenting Logical Arguments Based on Data